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Experience and
know-how for
the German
market

Let us help!

OUR SERVICES

  • Examining the company's operating environment is central to understanding its challenges and opportunities. We analyze, among other things, market development, the effects of legislation and changes in technology.

  • We find out the size of the market, so that we can understand the company's potential and opportunities for growth or expansion. This also helps in choosing the right strategy.

  • We carefully assess the competitive environment, identifying competitors and their strengths and weaknesses. This gives a comprehensive understanding of how a company can differentiate itself from its competitors and gain a competitive advantage.

  • Defining target groups and customer segments is an essential part of strategic planning. We study customer needs, preferences and behavior to ensure that marketing and sales are targeted correctly.

  • We analyze market prices and price trends in order to set competitive prices and optimize the pricing strategy according to the company's goals.

  • We study the structure and efficiency of the distribution network to ensure that products or services reach customers optimally and cost-effectively.

  • We evaluate different business models and their suitability for the company's needs and goals. This helps to find the best possible approach.

  • We map out the necessary investments, whether it's marketing, product development, personnel or technology, so that you can succeed and grow as desired.

MARKET RESEARCH TAILORED TO THE NEEDS OF THE COMPANY IS THE STARTING POINT OF EVERYTHING.

THE EU IS A HUGE HOME MARKET FOR FINNISH COMPANIES

We want to assist your company to increase exports and sales to EU countries. We are particularly strong in Germany.

PHASES OF MARKET RESEARCH:

We talk with the company's key personnel about the company's readiness for export or business expansion abroad. We map out who the customers are,  how marketing and sales have been implemented, what the financial situation and resources are like, what the goals are and whether the company has a competitive advantage. ​

 

As an expert, we search for market information and survey potential customers, as well as evaluate potential sales channels. We do research of products and competitors in the target market.

OPERATING PLAN

We will make a concrete operating plan with which the company implements its export strategy. We will define the goals, make monthly proposals for measures, the budget by different measures and a  monitoring model. 

 

We will present options for implementing localization and acquiring business partners. When needed, we will search for potential customers for further negotiations. 

We do auxiliary work in the recruitment of sales personnel abroad as needed.

EXPORT STRATEGY

Based on the collected data and analysis and the company's available resources, we make a strategy for export and business expansion. The goal is to get ahead by relying on your own strengths and competitive advantages.

We will appropriately position your company in relation to competitors.

We make concrete assessments of what is required

on investment and profitability and of the investment payback period.

MARKETING

A key part of expanding abroad is marketing implementation sensibly and cost-effectively. The purpose of marketing is to create awareness for the product or service being sold, but the most essential thing is to create a reliable image of the company in the new market.

  • We will make a marketing plan that includes a versatile use of marketing means depending on the situation. We map the most essential industry exhibitions, events, advertising media, PR and digital marketing communication selection for the company. We will implement marketing communication measures professionally in co-operation with our versatile network.

  • Our expertise covers especially the implementation of digital marketing and sales. Modern digital marketing offers a unique combination of speed, flexibility and cost-effectiveness compared to traditional sales methods. This is especially true considering the variations in different industries and commercial characteristics.

ENSURING SALES

We actively monitor the implementation and effectiveness of marketing and sales efforts with numerical measures.

 

We prefer to react to the results too soon rather than too late. if necessary, changing the tactics and even the business model accelerates commercial success.

SALES

 

Planning and preparation of sales activities is the most important factor in export success. The market decides whether customers have a need and whether there is a demand. Therefore, building the right sales model is essential

 

There are several options.

We will examine e.g.

 

  • establishing sales offices

  • the creation of subsidiaries

  • hiring sales staff

  • functionality of the sales model

  • the creation of a distribution network

  • securing the supply chain

  • and the need for customer service​

 

In particular, we aim to find out how web-based sales could work in the customer's business.

EXPERIENCE AND KNOW-HOW

Tuukka Manner

Tuukka works as a consultant responsible for export operations. He has years of experience especially in the German market, and has assisted several companies in going to new markets.

+358 40 519 1061

Paavo Vasala

Paavo works as the company's senior consultant. He has 40 years of experience in global marketing, communications, business management, business expansion abroad, digital marketing and e-commerce business operations, and a wide cooperation network.

+358 50 058 6737

Iikka Kolehmainen

Iikka works as a marketing and brand communication consultant. He has several years of experience in marketing planning and implementation, as well as brand building in various industries.

+358 44 337 5556

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LET'S BUILD PROFITABLE BUSINESSES, TOGETHER.

tuukka.manner@wasala.fi
+358 40 519 1061

 

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